In the internet today, you’re either with Google, or you’re out of touch. Google is the internet and literally every internet-based activity has a Google version – email, messenger, video sharing, social media, web browser, computers, smartphones. To be at the top of a Google search means that your website has nothing left to achieve except to stay at the top of this listing. Like Wikipedia has.
Guide to Google SEO
Search Engine Optimization (SEO) is the definitive way in which websites are constructed these days. If a website is not search engine optimized then they lose on visitors and growth. A website that is ranked on Google search and then moves up those rankings is the one that is making progress.
Here are some basics on getting your website optimized for Google SEO:
- Research your keywords – a keyword is what enables a search algorithm to help pick up web content for a user’s search query. For instance, if a user searches for “hair styler India”, then these three words must be present, in a relevant context in a website in order for the content to be displayed.
- On-page optimization – the goal is the top listing in a search query. This has to be done without your content seeming like spam. Researching your keywords beforehand and compiling a list of words for your website will work for you.
Where to put your keywords?
If you have a list of keywords that will help rank your website, the next step is to write content that features these keywords. The keywords need to be placed in such a way that the search engine lists your site on detecting the keyword.
- Body of the article – this one is fairly obvious
- Title of your article – The title must be written in a way that innocuously incorporates your keyword, this will help your rankings a great deal
- Subheads – while these might not seem like important aspects of an article, a subhead that’s optimized will greatly improve your visibility
- Meta Title – this is the title that appears in the search listing – when you use a keyword in the meta title, the user is drawn to your content
- Meta description – this 166 character description is what gives a user a summary of what’s in your site, this better be optimized!